Co-ops Really Rock

June 20, 2012

The My Co-op Rocks video contest is inspiring to all retailers to do better and give customers what they want.

Grocery poetry, a singing guitar-playing strawberry and bulk dancing to original lyrics are just an idea of the entertainment provided by the six winners of the My Co-op Rocks Video + Photo Contest; a nationwide competition calling all co-op fans to get videotaping or snapping, to share all the reasons why their co-op rocks.

The event hosted by the National Cooperative Grocers Association (NCGA), in partnership with National Cooperative Business Association, National Association of Housing Cooperatives, and U.S. Federation of Worker Cooperatives, attracted videos and photos from across the country celebrating how co-ops of all types help build a better community and world.

“We're continually impressed with the energy and creativity that co-op members, employees and shoppers bring to the My Co-op Rocks Video + Photo Contest," said Robynn Shrader, chief executive officer for NCGA. "The passion people have for their co-ops is contagious and inspiring.”

So what inspiring videos won this year? First place was awarded to The Skagit’s Got the Stuff Video from Skagit Valley Co-op in Washington State – a great poem about the store’s stock and employees. Second place went to Onion River Rock from City Market in Vermont, which featured a guitar playing strawberry, and third place to Wild Oats Co-op Rocks from Wild Oats in Massachusetts, featuring an original catchy song!

What’s the incentive, beyond just loving your Co-op? First place winners received a $1,500 co-op gift card or donation to an eligible non-profit, second place winners received a $750 co-op gift card or donation, and third place winners received a $250 gift card or donation.

Check out the first place winner here:
Do you give your customers something to sing about?