"Craft Foods" Make Their Way into Kitchens Everywhere

Articles
June 23, 2015

"Craft Foods" Make Their Way into Kitchens Everywhere

From the latest issue of Facts, Figures & the Future.

It's been almost a year since we released our 2015 Trends Forecast in which we highlighted the opportunity for major food companies to develop and acquire foods made in small batches with specialized, local ingredients and find ways to produce craft foods in larger quantities. We cited the example of the phenomenon of craft beer - which brought new excitement, flavors and sales to the struggling beer industry: MillerCoors and Anheuser-Busch are two examples of major companies that have made the jump to more locally produced, limited distribution and sub-brands.

In the latest edition of Facts, Figures & the Future we dug deeper into what has quickly become "the new normal" for food business as they scour the nation looking for brands and companies which have a unique set of offerings: quality foods, transparency, innovation, a strong relationship with the consumer and the leadership oftomorrow. 

Many of us are convinced, after attending weeks of trade events and expos, the time has come for a new beginning - and this approach may well be the spark we have needed for so long.