FACTS, FIGURES & THE FUTURE: Today's Abstract Feb 2012

Articles
February 13, 2012

FACTS, FIGURES & THE FUTURE: Today's Abstract Feb 2012

Facts, Figures, & the Future (F3) e-Newsletter provides the latest consumer data, facts, figures, and trend information. Today's issue features: Supermarkets, rethink trip appeals, What African-Americans prefer, Food promos rule at Super Bowl, and more.

Facts, Figures, & the Future (F3) e-Newsletter provides the latest consumer data, facts, figures, and trend information. Today's issue features: Supermarkets, rethink trip appeals, What African-Americans prefer, Food promos rule at Super Bowl, and more.

Which kinds of trips do your stores attract - and which kinds of consumers? Since the recession hit and recovery has been at snail speed, members of all demographic groups have reset the ways they plan to shop, actually shop and consume goods. What retail marketers thought they knew about segments of the buying public they draw, and the kind of buying they do, has changed.

In a second story, if Black History Month is an opportunity for supermarkets to show they appreciate the business of 42 million African-Americans with about $1 trillion in buying power, only some get it right. The Jewel-Osco division of Supervalu is one example. During February, it honors its African-American vendors, increases the in-store sampling of their products, and makes grants to community organizations.

And in a third story, so much Super Bowl buzz each year centers on the themes and effectiveness (or ineffectiveness) of commercials aired during the game, including many from food and beverage brands. However, 111.3 million people did watch the New York Giants beat the New England Patriots on February 5 - and ate and drank plenty during house parties that were largely supplied by supermarkets. Therefore, F3 contends that retailers and CPG brands already emerged as winners or losers before the game was played - based on their penetration into America's homes for one of the biggest food days of the year.

 

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