'Food News Today' launches at 10:30am

Articles
November 10, 2010

'Food News Today' launches at 10:30am

In conjunction with ConAgra Foods, leading consumer trend analyst and Supermarket Guru, Phil Lempert, is today announcing the launch of Food News Today

In conjunction with ConAgra Foods, leading consumer trend analyst and Supermarket Guru, Phil Lempert, is today announcing the launch of Food News Today - a live, weekly webcast capturing the most relevant food and trend news of the week from the perspective of a leading industry professional with more than 25 years of experience predicting and reporting on food industry trends. Food News Today will launch today at 10:30am eastern.

Taste, health, nutrition, convenience, sustainability and, of course, value are just some of the issues American shoppers are now faced with every time they go to a supermarket - and they're demanding to know more. Food News Today will cover off on these topics and more each week, and unlike typical online news resources, viewers will be able to directly interact with Lempert in a public question-and-answer forum after the webcast. Lempert, one of America's leading trend-watchers and analysts on consumer behavior, marketing trends, new products and the changing retail landscape, will empower media and consumers alike with opinion, insights, facts and breaking food news. 

"The idea of this webcast is simple," says Lempert. "I have always hoped for a weekly breakfast with media leaders where we could spend a few hours discussing and dissecting the week's events. Technology now makes this possible with Food News Today, which cuts through the clutter to give both traditional and social media easy access to the stories and trends that their readers want to know - and in a short, succinct format they can easily use." 

Food News Today will be made exclusively available to select media during a live broadcast each Wednesday beginning at 10:30 a.m. Eastern. Attendees will access the webcast and get a sneak peak of that week's stories through a unique link and password that they will receive via e-mail each Tuesday. Immediately following the broadcast, Lempert will host a live chat with the attendees where he will answer questions pertaining to the week's segment. On Thursdays at 10:30 a.m. Eastern, the content will be made available to the general public.

"We are thrilled to partner with Phil Lempert on this exciting initiative," says Stephanie Moritz, senior director of Public Relations and Social Media at ConAgra Foods. "Together, we share a desire to arm consumers and media with valuable information and insights to help them make informed choices about the ever changing food industry. Phil provides a unique and informed perspective that will help consumers cut through the clutter." 

If you are a member of the media interested in joining Food News Today, please visit www.FoodNewsToday.com or contactClaire.Nilsson@ketchum.com.