FOOD TRADE NEWS Food Allergy Shoppers: The High-Value Customers You’re Still Underserving

There are 85 million of these shoppers in America. They collectively influence $19 billion in annual grocery spending. And most of them feel underserved by the stores they’re currently using.

There are 85 million of these shoppers in America. They collectively influence $19 billion in annual grocery spending. And most of them feel underserved by the stores they’re currently using.

That is not a niche problem. That is a growth opportunity hiding in plain sight.

The data coming out of Food Allergy Research & Education (FARE), McKinsey, and new economic research should be a wake-up call for every food retailer. This is not just a health issue; it is a growth, loyalty, and risk-management issue. READ MY FOOD TRADE NEWS COLUMN