Foodperks! launches today in Columbus

Giant Eagle today launched a new program in Columus Ohio which offers their customers greater discounts and may well be one of the most powerful loyalty programs. The retailer has turned their success at the pump with “fuelperks” into one very smart and timely program – and now using the opposite benefit: buy gas and save on food. Customers scan their Giant Eagle Advantage card at their GetGo pumps and for every 10 gallons of fuel the customer earns a 1% discount at Giant Eagle stores. Discounts actually add up across visits and they can redeem a discount of up to 20% in one purchase on a net purchase of up to $300. The example they used internally is as follows: Mom fills up her minivan once a week (18 gallons) Dad fills up his fuel efficient car once a week (12 gallons) Household grocery spending is now $175 per week. Over a one month period this family buys 120 gallons of gas which would earn a 12% discount . This brilliance of this program is tied in to their front end, which displays to the cashier the amount of points accumulated and then prompts the cashier to ask the customer if they would like to redeem their discount on the current purchase; or just to remind them that their points may expire soon – and it would be a great opportunity to do a “stock up” run and save even more. The retailer is running a full blown ad campaign to support it: TV, radio, billboards, newspaper and even in local editions of national magazines including TIME. And to further show how this chain “gets it”…when a consumer watches their foodperks video on their website they automatically get a 5% discount. Imagine the impact when a shopper can save $60 on top of any other coupons or promotions. Smart marketing and smart relationship building. Check it out at www.foodperks.com

Giant Eagle today launched a new program in Columus Ohio which offers their customers greater discounts and may well be one of the most powerful loyalty programs.

The retailer has turned their success at the pump with “fuelperks” into one very smart and timely program – and now using the opposite benefit: buy gas and save on food. Customers scan their Giant Eagle Advantage card at their GetGo pumps and for every 10 gallons of fuel the customer earns a 1% discount at Giant Eagle stores. Discounts actually add up across visits and they can redeem a discount of up to 20% in one purchase on a net purchase of up to $300.

• Mom fills up her minivan once a week (18 gallons)
• Dad fills up his fuel efficient car once a week (12 gallons)
• Household grocery spending is now $175 per week.

Over a one month period this family buys 120 gallons of gas which would earn a 12% discount .

This brilliance of this program is tied in to their front end, which displays to the cashier the amount of points accumulated and then prompts the cashier to ask the customer if they would like to redeem their discount on the current purchase; or just to remind them that their points may expire soon – and it would be a great opportunity to do a “stock up” run and save even more.

The retailer is running a full blown ad campaign to support it: TV, radio, billboards, newspaper and even in local editions of national magazines including TIME. And to further show how this chain “gets it”…when a consumer watches their foodperks video on their website they automatically get a 5% discount.

Imagine the impact when a shopper can save $60 on top of any other coupons or promotions. Smart marketing and smart relationship building.