Fruits and Vegetables: The Five Colors of Well-Being!

January 24, 2017

A small Italian hypermarket informs consumers, combining the same time information on the convenience of offers and benefits that the consumption of fruits and vegetables lead to health.

Antonello Vilardi – ITALY – RETAIL WATCH (

Here as in southern Italy, IPERSPAR Rende, near the city of COSENZA (CALABRIA), enhances fruits and vegetables both by means of the traditional promotional offer and a concrete reference to the undoubted beneficial effects on the health of people.

On “page 12” of the promotional flyer, the one reserved to fruits and vegetables, stands an eloquent title: “THE 5 COLORS OF WELL-BEING”!

In fact, modern studies have found that…

the pigments that color fruits and vegetables have not only visual function, but produce benefits to the body: these are the five colors of well-being… violet, green, red, yellow/orange and white.  


Eggplant, plums, figs, berries, red grapes, radish.

These foods have a positive effect on the urinary tract, perform an action against aging of the skin and against the loss of memory, reduce the risk of cancer and cardiovascular diseases. 


Kiwi, white grape, salads, zucchini, broccoli, asparagus, cucumbers, spinach, basil.

These foods have beneficial effects on bones, teeth, eyes, fatigue and reduce the risk of tumors


Tomatoes, red peppers, cherries, strawberries, blood oranges, watermelons, currants, raspberries, beets, red beets, radishes.

These foods have positive effects on heart, memory and urinary tract, reduce the risk of cancer and cardiovascular diseases.


Apricots, peaches, oranges, clementines, lemons, mandarins, grapefruits, carrots, yellow peppers, corn, pumpkin.

These foods have beneficial effects on eyes, skin and immun system, reduce the risk of cancer and cardiovascular diseases.


Apples, pears, mushrooms, onions, garlic, shallots, cauliflower, fennel.

These foods promote proper assimilation of fats and fight cholesterol, reduce the risk of cancer and cardiovascular diseases.

Ultimately, it is evident how fruits and vegetables are healthy barriers against the appearance of tumors and cardiovascular diseases.

The intuition of this small hypermarket, with 10 cash desks and a size of about 2,500 square meters, located in a secluded area of Calabria is to want to synthesize a useful and informative content, aiming to demonstrate to their customers that not only can fruits and vegetables can be purchased at affordable prices (as do all the companies operating in the food mass distribution), but also preserve health… much more than other foods!