Making More of July 4th

Articles
June 28, 2010

What can supermarkets do to excite shoppers about their role approaching the July 4th holiday?

What can supermarkets do to excite shoppers about their role approaching the July 4th holiday? The Lempert Report offers tips to help connect stores to the celebration of independence, summer fun, a sense of community and a more carefree mindset in the warmest months:

  • School’s out for summer, but stores can run essay contests. Have two tiers: adults can write in their best memories about the flag; students can write about what independence means to them. Post the best ones in a special place by the service desk. Make every entrant a winner with 10% extra savings on private labels during an early July shopping trip.
  • Schedule a bus for interested customers to tour the store’s local produce sources. These short trips visibly connect the store to Nature, freshness and health, and demonstrate support of independent growers nearby.
  • Host a community car wash, with revenues going to a favorite local charity.
  • Set up a dog run on part of the lot. Pet owners will appreciate it, along with any coupons or food/treat samples manufacturers will provide.
  • Hydration Station. On hot days ahead, tables outside the store can give free tastes and coupons for store-brand bottled waters and energy drinks.
  • Sponsor a grilling competition that showcases brands available inside the store. Winners could go home with aprons and barbecue tools bearing the store’s logo.
  • Reinforce safe, summertime fun. Dispense brochures about water safety, poison ivy, mosquito bites, ticks and more. Sell sunscreen, insect repellents, and floatable water noodles nearby.

Build on these starter thoughts for more trips and a stronger perception of your stores as a food authority and a lifestyle destination.