Screw Cap No Barrier to Wine Purchase

Articles
July 16, 2010

Screw Cap No Barrier to Wine Purchase

For most wine-drinking consumers, what’s in the bottle matters more than the type of neck closure (screw cap or cork) or where it is bought. There seems to be little pomposity attached to the purchase.

For most wine-drinking consumers, what’s in the bottle matters more than the type of neck closure (screw cap or cork) or where it is bought. There seems to be little pomposity attached to the purchase. 

Indeed, price is the #1 appeal of a bottle of wine that consumers have never tried before; nearly three out of four (73%) said this in an exclusive Quick Poll of the SupermarketGuru.com national panel.

Variety is the #2 appeal (66%), followed by country or region (59%), vineyard (42%), package label (31%), year (23%), overall packaging (20%) and cork (10%), the survey findings show.

Moreover, with different municipalities considering the option of supermarket sales of wine, we asked consumers about this access in two different ways. Both times the majority said to put the wine in food stores. If the state you live in does allow supermarkets to sell wine, would you like to see the law change? No, said 61% of respondents. If the state you live in does not allow supermarkets to sell wine, would you like to see the law change? Yes, said 57% of respondents.

The lack of a cork wouldn’t prevent 88% of the survey takers from buying a particular bottle of wine. Only 40% feel that the use of a cork connotes quality vs. a screw cap or plastic stopper at the top of a bottle.