SupermarketGuru Forms Strategic Alliance With Stagnito Business Information + Edgell Communications

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April 07, 2016

SupermarketGuru Forms Strategic Alliance With Stagnito Business Information + Edgell Communications

National food trends analyst Phil Lempert and Stagnito + Edgell today announced they have forged an exclusive strategic alliance that will allow Lempert to provide content and programming to multiple CPG retail media brands within the Stagnito + Edgell portfolio, including Progressive Grocer.

Beginning April 11, 2016, ProgressiveGrocer.com will begin posting Lempert’s weekly videos which include new product reviews, news, and editorials about issues and trends in the food industry. He will also have a column in Progressive Grocer’s monthly print publication, which has served the grocery industry for nearly 100 years.

“It’s an honor to work with the Progressive Grocer team and other editors and executives at Stagnito Business Information and Edgell Communications,” says Lempert. “Together we will provide the industry with the best thought leadership and information available helping the industry move forward and make decisions that ultimately affect bottom lines and consumers.”

Lempert will also work with Stagnito + Edgell on its growing Retail Dietitian and Grocerant educational programs and live events, providing program content for both platforms. Lempert is founder and CEO of the Retail Dietitians Business Alliance (RDBA), a professional association of more than 1,900 registered retail dietitians throughout North America, most of whom work in supermarkets helping customers and employees with food and nutrition issues.

“Phil’s knowledge and access to all facets of the industry will provide our audience with a fresh and informative perspective,” notes Jeffrey Friedman, Stagnito + Edgell VP and Group Brand Director. “Working together not only editorially, but also with professional programs, will help our industry grow.”