The App Review: Apples2Oranges

June 03, 2013

Each week we review a food related app. This week it’s Apples2Oranges – find out what the Lempert Report thought.

What it says it does: Apples2Oranges™ is a nutritional and price comparison and conversion app. Compare, convert and calculate in one step. Apples2Oranges saves you money and helps you shop smarter! And its built-in conversion engine helps you watch what you eat and lets you shop more intelligently. 

What it actually does: Want to save money? Apples2Oranges lets you compare two prices, even when the item sizes are different, so you’ll get the breakdown of each price.  For example, let Apples2Oranges tell you what's the better buy: 78 vitamins for $5.99 or 56 for $4.99. Or 150 feet of wrapping paper for $3.99 or 18 meters for $2.99. The app also allows users to compare nutrition facts… If you've ever tried to compare the calories in a 1 cup serving to the calories in a 180 milliliter serving while standing in the grocery store, you know it's not easy. But with Apples2Oranges, it is! Compare calories, sodium, sugar and anything else on the nutrition label, no matter how different the listed serving sizes are.

How useful is the information for target audience?: Apples2Oranges is very useful for basic price and nutritional comparisons. So users can easily figure out what is the better deal as well as what product has the best nutritional bang for their buck!

Ease of use: The app is very easy to use and with just a few straightforward functions to compare price and nutrition it’s simple for users to access in the market.

Who would best benefit from the app?: Shoppers who want the best deal for their money would best benefit from Apples2Oranges – and who doesn’t want that! 

Cost: Free

Rating: 4 of 5

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