Each week we review a food related app. This week it’s Instacart – find out what the Lempert Report thought.
What it says it does: Groceries delivered in one hour without a trip to the store! Order from local grocery stores like Whole Foods Market or Costco and get your groceries delivered when you want them! Sign up with your zip code to see available local stores. Your area not listed? We are working hard to service your area soon! Save hours every week - not standing in line and driving to the supermarket.
What it actually does: Create a grocery order with a few taps, from fresh fruit and vegetables, to meat, seafood, snacks and home essentials; Instacart will deliver whatever you need. Your Instacart Personal Shoppers will pick and deliver your order in as little as one hour. You can even order from multiple stores at once and set the delivery time that works for you. Realize you forgot something, you can even make changes to your orders while it’s in progress.
How useful is the information for target audience?: Instacart is great for those who don’t have time or don’t want to take the time to shop for groceries, or household items. From Costco, target, Whole Foods and your local markets, Instacart can deliver just about anything.
Ease of use: The app is very easy to use, just click the store you want to order from and browse or search items. Can’t find what you are looking for but know the store carries it? Enter the information and your shopper will look for it. Easily reorder previous deliveries with one tap. The app even lets you keep a shopping list of favorite items and share it with family and friends.
Who would best benefit from the app?: Instacart is great for anyone who wants to save time or who doesn’t have the time to shop.
Cost: Free: Deliveries range depending on the time of day
Visual: 15 (1-15)
Usability: 15 (1-15)
Content: 23 (1-25)
Usefulness: 25 (1-25)
Value: 10 (1- 10)
Options: 10 (1- 10)