THE LEMPERT REPORT Amazon's Decision, Coca-Cola's Frozen Retrench

Amazon’s decision to shutter Amazon Fresh and Go stores isn’t the failure many claim it is—it’s a bold pivot toward focus and long-term strength. I explain why this move could redefine grocery

Let’s get something straight right from the start: Amazon closing its Amazon Fresh and Amazon Go retail stores isn’t a failure. It’s a smart, strategic, and even refreshing move in an industry that often rewards inertia instead of innovation. While headlines are screaming that Amazon has “given up” on grocery retail, I see the opposite. Amazon is doing what great tech companies—and not enough grocers—are willing to do: pull the plug quickly on what doesn’t work and double down on what does. READ The Lempert Report on Substack for the complete column.