Today's Abstract - F3 July 2009

Articles
July 13, 2009

Today's Abstract - F3 July 2009

Facts, Figures, & the Future (F3) e-Newsletter provides the latest consumer data, facts, figures, and trend information. Today's issue features Grandparents: the next hot market?, Could ice cream hotties reinvent the category?, Moms feeding babies more private labels, and more. It's time that consumer packaged goods manufacturers and retailers get hip to the buying power and purchasing diversity of America's 70 million grandparents - who far outnumber the national count of three segments more typically coveted by marketers: teens age 13-19, Hispanic-Americans and African-Americans. In a second story, could ice cream hotties reinvent the category? We accept that people and water run hot and cold. But ice cream? Want proof? Watch consumers dash around Boston to the select restaurants, wine galleries and dipping shops that sell limited quantities of hot, spicy flavors of the cool treat. Rounding out this issue of F3, are moms unwittingly feeding their babies into a future of fat and sugar desires, by failing to read baby food labels carefully and buying brands with high levels of these ingredients? Even if they didn't set their babies on a path of sweet, plump adolescence, it's a safe bet that moms don't want them eating foods considered to be nutritionally worse than cheeseburgers and chocolate biscuits.

Facts, Figures, & the Future (F3) e-Newsletter provides the latest consumer data, facts, figures, and trend information. Today's issue features Grandparents: the next hot market?, Could ice cream hotties reinvent the category?, Moms feeding babies more private labels, and more.

It's time that consumer packaged goods manufacturers and retailers get hip to the buying power and purchasing diversity of America's 70 million grandparents - who far outnumber the national count of three segments more typically coveted by marketers: teens age 13-19, Hispanic-Americans and African-Americans.

In a second story, could ice cream hotties reinvent the category? We accept that people and water run hot and cold. But ice cream? Want proof? Watch consumers dash around Boston to the select restaurants, wine galleries and dipping shops that sell limited quantities of hot, spicy flavors of the cool treat.

Rounding out this issue of F3, are moms unwittingly feeding their babies into a future of fat and sugar desires, by failing to read baby food labels carefully and buying brands with high levels of these ingredients? Even if they didn't set their babies on a path of sweet, plump adolescence, it's a safe bet that moms don't want them eating foods considered to be nutritionally worse than cheeseburgers and chocolate biscuits.

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