Ahold is Selling FreshDirect

The Lempert Report
November 15, 2023

Last week Ahold announced they're selling FreshDirect, and I think that this is going to really change a lot of the food delivery space. First of all, they're selling it to the turkey-based firm, Getir. Now Getir, keep in mind, came to New York in that 15-minute fast delivery syndrome that we went through. That lasted about half a minute. They had come to Boston, New York and Chicago and didn't do all that well. So what's curious to me is whether or not they're going to try to do the 15-minute delivery with FreshDirect or leave it as it is. The thing that I'm probably most concerned about is Ahold said that the reason that they're selling it is to focus on Omni Channel. 

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