Amazon's $9.99 Delivery and the Impact on Grocery

Amazon announced just last week, what I think, is going to be the death of grocery delivery. Amazon has announced that in Denver, Colorado, and Sacramento, California, and Columbus, Ohio, what they're doing for Amazon Prime members. These are those of us that are spending $139 a year to be a member of Amazon Prime. I never use my books or my music that they send me, but I do get free-delivery For $9.99 a month on top of the $139 a year. They're now going to offer free grocery delivery. This, to me, is the stupidest thing I've ever seen Amazon do. So you can get unlimited grocery delivery on orders over $35 from Whole Foods or Amazon Fresh, or you could get a limited 30-minute grocery pickup. I mean, grocery pickup is free anyway, so what's the big deal? I just think that Amazon is blowing it.