Welcome to Lost in the Supermarket. Whether you're a shopper or whether you're the CEO of a major food company or a retail organization, the number one concern that everybody has when you walk in a supermarket, it's about the produce department. Think about it for a moment. What you've got is you've got these fabulous colors, you've got this great aroma. Basically it's putting you in a great mood for a great shopping experience. So today I'm really thrilled to have with us Chris Jorgenson. Not only is Chris one of the state of the art produce managers in the nation, but he just won the International Fresh Produce Association Produce Manager Award of the year.