Domino’s Wants To Be Everywhere

The Lempert Report
June 26, 2018

“Domino’s Hotspots” will allow their drivers to meet customers at U.S. beaches, parks and landmarks to hand over pizza, cheesy bread and other food.

Domino’s has been a leader in mobile ordering through emojis, texts and tweets – but this move challenges Uber Eats, Grub Hub and others who until this point have relied on delivery to homes or offices. 

The reason this is so smart is that Domino’s recognizes that people eat differently now that they once did. People are eating everywhere and snacking everywhere and to be able to deliver their foods and beverages to people where they want to eat is a brilliant move.

The question is whether the company and their drivers can make it happen. Finding nearby parking could be an issue; while using GPS to find the person who ordered is easy. And then there is the question if this offering somehow interferes with the license that other food stands have with certain public locations like ball parks or beaches that may prohibit other food operators from selling their foods at these locations.  

It will be interesting to watch to see if this is a food disruptor or a food bust.