Phil: Becoming a vegan, as we're hearing from just so many people and so many food companies that are coming out with plant-based, everything might have a downside. What's that about?
Sally: Phil, I find this story so interesting. We have, I have such a pollen allergy and in Nashville, Tennessee, we have one of the worst, highest pollen counts in the world. We live in a valley where it all just lays there, sits there. But what they're seeing happening is that these cases of what's called pollen-food-sit syndrome has risen a lot in the last recent years. And this is because of global warming, worsening pollution and changes in these pollen patterns because of it. And so if you are eating a lot of fruits and vegetables, if you're eating, raw, nuts, foods like that, they're finding that these people are suffering from pollen food syndrome more than ever.
Phil: And, you know, is there a test now for pollen syndrome or, you know, you just go to the doctor and the doctor, you know, tries to figure it out?
Sally: Well, I'm not exactly sure how they come to that diagnosis, but I know at the clinic in Royal Brompton hospital in London, they are seeing now five out of every 10 people have PS, whereas 10 years ago, it may have been two out of 10.
Phil: Wow. So huge, huge problem. Food allergies has always been a problem. And again, that's why as retailers get more involved with eCommerce, it's critical for them to be able to filter by somebody's food allergy so that we can hopefully eliminatethis whole situation. And also with everything, moderation is the key. So it's not eating all meat, not eating all plants, but having a balanced diet and not living in Nashville. That's what I'm hearing from you.