For a quarter of a century Amazon and Walmart have fought over who has the lowest price. Earlier today, Walmart signaled that fight is no longer the one that matters most

The Lempert Report
October 20, 2026

For a quarter of a century Amazon and Walmart have fought over who has the lowest price. Earlier today, Walmart signaled that fight is no longer the one that matters most

Walmart put Walmart+ and Sam’s Club Plus together for $120 a year. Bought separately, those two memberships ran $218. One price now gets you Sam’s Club access and member pricing, free delivery from both chains, Peacock or Paramount+, a dime off a gallon of gas at more than 17,000 stations, and 2% back in Sam’s Cash.

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