From Photo Friendly Plates To A Clever New Takeout Bag

The Lempert Report
May 13, 2015

Find out what happened this week in the food world!

McDonald's Ingenious Takeout Bag!
McDonalds has invented a clever new takeout bag which makes you wonder why no one thought of it earlier! Simply pull a strip of paper near the bottom of the bag, lift away the bag and there you have it! A tray, made from reinforced cardboard which can then act as a plate.  The only problem for us here in the US, the BagTray was developed by McDonald’s in Hungary and ad agency DDB Budapest, so no word yet on whether we'll see this in the States. But we'll be sure to let you know! 
Forget the Gas, Shoppers Want Grocery Discounts! 
According to a recent survey by Loyalty One Consulting, US shoppers are no longer excited about discounts at the gas station! Results of the survey showed supermarkets that offer fuel discounts should instead expand their rewards to include grocery items and other perks. The survey of 1,000 U.S. consumers, from March, found that 72% of consumers would prefer that grocers offer discounts in the supermarket.

Plates Designed for Food Porn
If you love snapping a photo of your meal to post on social media, there's a restaurant in Israel that's made for you! The restaurant is in Tel Aviv and is called Catit. They recently teamed up with Carmel Winery for a new project called Foodography  that features specially designed plates to help you shoot quality food photos with your smartphone. For example? One of the plates they created is called The Limbo. It features a smartphone slot on one end and large curve on the other that functions as a backdrop! If anyone's taking a trip to Tel Aviv make sure to send us a photo! 
Google Helps you Order Food! 
Google is working hard to make themselves a one stop shop for searches.  Starting this week you’ll be able to order food directly from your google search! When you look up a local restaurant you’ll 
see a “Place an order” option in the information card that appears in the search results. Select that button and bingo! You’ll be able to order directly through one of six food-ordering sites: Seamless, Grubhub, Eat24,, BeyondMenu and Just one more way google is making our lives a little easier.