Google expands to nutrition

The Lempert Report
July 19, 2013

The search engine added more than 1,000 fruits, vegetables, meats, and meals to its search results and the nutrition information will also be available through voice search on both web and mobile.

Google has branched out to nutrition information. The search engine added more than 1,000 fruits, vegetables, meats, and meals to its search results and the nutrition information will also be available through voice search on both web and mobile. It is powered by Google’s Knowledge Graph, which pulls together all the related information – even different names at times – from across the web. So in short, you can now type, or voice questions like “How much protein is in a banana?” or ‘How many calories are in an avocado?’ and get your answer right away. The idea behind Google’s latest addition can serve as an example to retailers: help people make healthier choices. For many, the goal of making healthy food choices on a regular basis can be tough, this serves as a way to make the process easier and less intimidating. We have no doubt that this will be a popular tool, giving people the immediacy and efficiency they want.