Walk into Wegmans or the Erewhon in Santa Monica and the stores are packed, with plenty of shoppers who bought their paper towels at Aldi or Costco earlier in the week. Some trips stretch the paycheck. Others are a reward after a rough week, and they’ll happily pay $21 for a smoothie. My bottom line for Kroger, Albertsons and the regionals: your customers are still buying food, just less of it from you.
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