McDonald's Personality Quiz

The Lempert Report
May 03, 2022

On today’s Bullseye let’s talk about McDonald’s. Erich Barganier writes in Mashed about McDonald’s new McNugget Personality Quiz. The fast food giant’s personality quiz not only reveals insights about one’s McNugget habits but is also tied to saving money on your next order. This chart depicts the 4 McNugget personality types – The Sharer, Shape Connoisseur, Sauce Superfan and The Creative Type. The archetype I find fascinating and confusing at the same time is the Shape Connoisseur. I admit I haven’t had or seen McNuggets in a very long time – but different shapes? Yes, McNuggets are made from 100% chicken, breading, spices and are deep fried – but they are formed into shape – so I’m just wondering about those customers who are searching for different shapes? Last week on April 27th those who took the personality quiz were rewarded with a $1 off when you used the McDonald’s app to take the quiz. Smart marketing and a way to increase usage of their app – they want you to pre-order your meal before you get to the restaurant.

By the way, for those McDonald’s McNuggets lovers, you should know that there is actually a Guinness World Record holder for the most chicken nuggets eaten, Nela Zisser, a former New Zealand beauty queen and medical student gobbled (sorry) 16 McNuggets in 60 seconds. By the way, she also holds the record for eating 22 Big Macs in an hour and 27 Reese’s Peanut Butter Cups in 100 seconds. Model, Med Student and Competitive Eater Champion.