OK Google, Hey Alexa!

The Lempert Report
April 30, 2018

Today 20% of us are using smart speakers, and here’s where!

A survey of 1,000 U.S. adults conducted by Voicebot and Rain Smart found that more than a quarter (26%) of smart speaker owners have made at least one voice purchase and 12% shop by voice monthly. 

Another study by Delineate reported that 95% consumers are aware of smart speakers.

That study found that 25% of consumers without a smart speaker plan to get one.

Chuck Martin write on MediaPost that The Rain study found that 10% of those without a smart speaker plan to get one this year. That would account for 50% growth in the smart speaker user base, if it happens. 

He goes on to delineate that the speakers are placed in many rooms, including the living room (46%), kitchen (41%), bedroom (37%), bathroom (6%), dining room (6%), garage (6%) and work office (3%). 

And as with all other smart speaker studies, this one also shows Amazon out in front with its Echo smart speaker line. So what are people doing with this tool? 

ComScore surveyed consumers and found that just 8% order food, while 14% play games, almost 40% use as a reminder or to do list and 57% check the weather. The number one use? Asking general questions. Voicebot reports that there are now over 15,000 skills available on the bot.