Orange Juice In Your Cereal?

The Lempert Report
May 03, 2022

Are you a breakfast cereal eater? How about granola? One of your favorites? Well, now you can get a free box of granola. Just go to Wednesday is National Orange Juice Day – yes, that’s a real thing – and to celebrate Tropicana wants us to pour orange juice on our granola. TropicanaCrunch is not available in stores – just online and they are free while supplies last. The granola was specially formulated to mix with your OJ instead of milk. The cereal recipe is described on the box as a honey almond cereal.

The package and website explains that the flavor was chosen to balance the acidity of the orange juice. Each box of Tropicana Crunch includes a drinking straw – I guess the idea is that whatever juice is left at the bottom of the bowl you can slurp it up. Their website promotes the OJ and cereal combination as “an unforgettable breakfast experience” – is that a good thing? Not sure the the brand manager or ad exec that thought this one up thinks so as it also says on the website “whether you hate it or love it, you won’t know until you try it”. Guess that brand manager will be looking for their next job.