Shop Free for a Year!

The Lempert Report
November 18, 2014

Mrs. Green’s Natural Market will provide one shopper $90 a week for the entire year!

Here’s one great way to encourage people to shop healthy… make it free!! That’s the idea behind the recent announcement from Mrs. Green’s Natural Market, the organic, all-natural foods and healthy living store which recently announced its first annual “Shop Free for a Year Sweepstakes.” Mrs. Green’s Natural Market will provide one shopper $90 a week for the entire year – a gift card worth a total of $4,680.

Here at The Lempert Report, we think this promotion is a really clever idea. For the consumer, the contest encourages the purchase of organic groceries and healthy products that are on offer at any of the Mrs. Green’s location. And for the retailer, it not only creates a buzz in the immediate future, as consumers hear about the competition and talk about the store, but also it develops a long term customer relationship.

Pat Brown, CEO of Natural Markets Food Group, the parent company of Mrs. Green’s said in a press release, “Mrs. Green’s believes in helping our customers access to organic food and healthy living options. This sweepstakes does just that – rewarding loyal customers with the chance to save money and teaching new customers about easy ways to live a healthy, happy life,”

According to the press release, entry for the contest ends December 24, 2014.