THE PRICE TAG IS RIGGED

My answer: it depends entirely on which kind of dynamic pricing we’re talking about. And the fact that almost nobody in the industry is making that distinction is the most damning thing I can say about where this is headed.

Let me be direct: the grocery industry is losing the narrative on dynamic pricing. Not because the technology is indefensible. Not because the business case isn’t real. But because retailers, trade associations, and technology vendors have allowed three fundamentally different practices to be collapsed into one politically toxic term, and nobody is doing anything serious to separate them. READ The Lempert Report on Substack