Consumers want to be healthy but struggle, is no surprise and it serves as a reminder to supermarkets of how they can support their customers.
According to a new report by Truvia, a brand owned by agricultural company Cargill, 77% of consumers in the United States push for generally healthy eating habits, while 55% experience setbacks, meaning they snack on bad food, or eat an indulgent meal.
When it comes to maintaining a healthy diet, 37% mentioned a lack of motivation as something that stops them, 33% blamed it on a busy schedule, 30% said it was stress and 29% cited finances. The data also showed that for Americans, health-related reasons were the top motivation to help maintain healthy lifestyles, while slightly less than a quarter wanted to set a good example for their family.
Data like this, that shows consumers want to be healthy but struggle, is no surprise and it serves as a reminder to supermarkets of how they can support their customers. Supermarkets should be a place where people can get healthy tips, recipe ideas, and weekly meal plans.
Think Wholefoods, where nutritious and healthy produce is displayed prominently and in an appealing way. Healthy choices should be easy to find and customers should be directed to them. For meal ideas and recipes, tasting stations can be set up, with nutrition information and ingredients needed right there for customers to place in their cart. And coupons or deals on healthy foods should be emailed or sent to customers.
As we keep seeing, customers want to be healthy, but often the need for a quick and inexpensive run around the supermarket prevents smart purchase decisions. Supermarkets should always keep this in mind and help their customers stay healthy.