To read any report on the eating habits of US consumers today, and to take a look at new food product introductions, you could assume that plant food and vegetarianism is leading the trends. And you would be wrong.
A Gallup poll has found that fewer than one in 10 Americans adheres to a plant based diet with just 5 percent of people saying they are vegetarian and 3 percent saying they are vegan.
Take a closer look at the numbers and you’ll find that 7 percent of people aged 18-29 saying they are vegetarian while 3 percent say they are vegan. In the 30-49 age-bracket, 8 percent are vegetarian while 4 percent are vegan. Those figures fall drastically to 3 and 2 percent respectively among over 65's.
Surprisingly vegans and vegetarians are most likely to be earning below $30,000 a year while these diets are significantly less among high earners.
What the survey does not show, and should to be fair, is that many consumers are eating more plant-based foods, but occasionally. Programs like Meatless Monday has driven many to balance their diets rather than simply eliminate all meat or dairy products from their diets.