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The “Whopper Guarantee “Building Trust or Just Hype?

The Lempert Report
July 28, 2026

The “Whopper Guarantee “Building Trust or Just Hype?

New Jersey Just Did What No Other State Has Done And Every Grocery Shopper in America Should Be Paying Attention. I’ve been writing about the opportunities and risks of algorithmic and personalized grocery pricing for a long time, and I want to say clearly: this is a big deal, and Sherrill deserves real credit for signing it.

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1This fall the price cut has become the grocery industry’s favorite announcement.
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