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The “Whopper Guarantee “Building Trust or Just Hype?

The Lempert Report
July 28, 2026

The “Whopper Guarantee “Building Trust or Just Hype?

New Jersey Just Did What No Other State Has Done And Every Grocery Shopper in America Should Be Paying Attention. I’ve been writing about the opportunities and risks of algorithmic and personalized grocery pricing for a long time, and I want to say clearly: this is a big deal, and Sherrill deserves real credit for signing it.

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1We spent two years arguing about the price of eggs and beef. What no one is talking about is the price of water!
2Nobody wakes up during Thanksgiving week thinking, “I have to run to go buy a turkey” because it’s always been there.
3This fall the price cut has become the grocery industry’s favorite announcement.
4For the first time, a state government wants to show, right on the package, that a food isn’t ultra-processed.
5The Supermarket Is the New Restaurant. Now It Has a Magazine Designed To Meet Your Needs.
6THE ROBIN REPORT Walmart says it will never charge you a different price based on who you are. An economist says the machinery to do exactly that is already being built. So who's right?
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