AOL Looks to Food for Nourishment
TV isn't the only avenue for simple straight forward cooking; many still refer to cooking magazines, books, and of course the web. The most recent innovation in food 'TV' is in fact on the web; AOL just launched KitchenDaily, the latest in virtual food channels.
KitchenDaily features recipes, how-to and cooking videos, kitchen tips and more; with the hopes of being the go-to, one stop shop for busy cooks. Consumers are looking for new fresh ideas, and AOL plans to address this by generating the vast majority of the content, rather than repurposing content as they had in the past. With the Culinary Institute of America, Food and Wine and formerGourmet veterans on their side, KitchenDaily has the ability to produce some credible content. Let's just hope they stick to their simplicity mantra.
Another newbie in virtual food channels is the Koodies Social Network, a place for children and their parents to come together to learn and share information about food. Koodies are kid-foodies of course! And whether through Koodie videos, parent discussion forums or the profile walls of Koodies members, the Koodie community offers dozens of different ways for parents and kids to engage.
Television has its share of food programs; we can watch celebrity chefs and chef celebrities, travel shows, blazing competitions, food business reality shows and more. It all started with Julia, James and Jacques, the masters that put food first, the original TV chefs. The release of Julie and Julia last August reminded many of us of our love for food and cooking; the art (and yes, it can be simple), not the celebrity.
A lot has changed in food. Several months ago we witnessed the end of Gourmet, and since the shutdown, content producers everywhere were forced to rethink what Americans really want. Real people win! Cooking real food, getting back to our roots, with real ingredients found in gardens and markets across the country. We're looking for a healthful balance between nutrition and budget. There are a handful of TV cooks and chefs that cater to those busy at home, think 30 Minute Meals with Rachael Ray, simple tasty Italian cooking with Giada De Laurentis, and $10 Dinners with Melissa d'Arabian. These are just a few examples of TV cooking demonstrations that resonate.
In the end, when it comes to food programming, it's all about substance, and of course, delivering as ordered.