Is Pringles Kidding Us?

Articles
October 16, 2012

Is Pringles Kidding Us?

Snacking is hot, but Pringles' new holiday flavors may not be what American palates have in mind.

Pringles, under their new ownership under Kellogg's, has announced "new holiday flavors." To be honest, we have not tasted them - in fact we doubt they will send to us for a new product hit or miss review knowing the probable outcome. The flavors include Pumpkin Pie Spice, White Chocolate Peppermint and Cinnamon & Sugar. Seriously?

Fred Bauer "invented" Pringles when he was at Procter & Gamble. In 2008, he passed away at age 90, and at his request a portion of his cremated ashes were placed in a Pringles container and buried in his grave. Otherwise, if he had heard about these flavors, he would probably be turning over.

Kellogg's is a brilliant breakfast cereal company - especially in the kid's category. But these flavors seem to take the "holiday flavor" impulse opportunity to unchartered taste experiences. To be fair, reports peg about two-thirds of the brand's sales to overseas markets; perhaps the palates of populations in other countries would embrace a potato-based white chocolate peppermint snack.

Yes, snacking is hot - and yes more Americans are snacking more. In fact, according to NPD Group, the number of "snacking occasions" throughout the day in the U.S. is set to increase by 19 percent by 2018 - a forecast that will probably come true, unless a majority of the snackers out there get turned off by tasting these flavors.

Have you tried these flavors? What do you think of this idea? And what unusual flavors would you think might actually make sense for Pringles to try (before it's too late!)?

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