Each week we review a food related app. This week it’s the Certified Humane® app. Find out what the Lempert Report thought.
What it says it does: The Certified Humane® program is improving the lives of millions of farm animals. And the app helps connect consumers through the use of GPS to nearby retailers. The results are displayed in an interactive map; users can also search for specific locations as well. In addition to finding mainstream supermarkets that sell Certified Humane® products, users can also find farmers and ranchers that sell directly to consumers using the "Buy Online" button. For restaurants and other food service providers who want to sell Certified Humane® products, there is also a filter option to find wholesale distributors.
What it actually does: Now you can quickly locate stores and restaurants where you can buy Certified Humane® foods near you. The app’s GPS function will use your current (or desired) location and find retailers around you that sell Certified Humane foods. You can also refer to the map with targeted locations. What exactly is Certified Humane®? Shopping for foods with the label you’re assured that these products come from animals raised to stringent Animal Care Standards, including allowing the animals to express their natural behaviors and live their lives with the space, shelter, nutrition and the care they need.
How useful is the information for target audience?: The information is very useful for those looking for Certified Humane® products – results are displayed within seconds and would be great for traveling or finding new resources.
Ease of use: The app’s interface is straightforward, easy to search, and would be great for travel.
Who would best benefit from the app?: The app is great for those who are looking for an easy way to find Certified Humane® foods, whether it’s for health, for quality, for the reassurance that no antibiotics nor hormones of any sort were used, and of course for the humane treatment of animals.
Rating: 4 of 5