Each week we review a food related app. This week it’s MyFitnessPal – find out what the Lempert Report thought.
What it says it does: Reach your weight loss goals with MyFitnessPal, the best calorie counter app. Set a daily calorie goal, then record your daily food and exercise to make sure you stay on track. Watch the pounds come off! The benefits of keeping track of the food you eat and the activity you do are well known. It's simple - the more consistently you track your food intake, the more likely you are to lose weight. Having the MyFitnessPal account will let you track your diet and exercise from wherever you are.
What it actually does: MyFitnessPal helps users keep track of the foods they are eating as well as the macronutrient breakdown. So you know just how much protein, fats, and carbohydrates you are getting from every meal and each food item. If you’re looking to loose weight the app will calculate the exact amount of calories based on your current height and weight, and desired weight loss that you should consume daily. Add your meals and snacks throughout the day and you’ll be able to keep track of your calorie intake as well as how protein or carbohydrate rich your diet is that day. You can even upload your personal foods or recipes and save them to the app, or pick from the food database of over 2,338,000 items. Add exercise to further keep track of how many calories you’re netting.
How useful is the information for target audience?: The app is extremely useful for those who are looking to keep track of their daily diet, and not just for weight loss purposes, but to keep track of protein intake or to keep yourself honest about how many cookies you’re really eating!
Ease of use: The app is easy to use, the interface is pleasant and user friendly, providing easy to understand and motivating charts and graphs. Calorie counts and clear and searching the database is simple.
Who would best benefit from the app?: The app is great for those who want to keep track of their diet, get healthy, and even loose weight.
Rating: 4.5 of 5