USDA SuperTracker Helps Consumers Set Goals

January 11, 2012

Find out how you can use the new USDA tool to better educate employees and customers as well as build displays based on the governments messages.

Complementing the First Lady Michelle Obama’s Let’s Move! Initiative, The USDA just released the SuperTracker, which provides practical information to help individuals, health professionals, nutrition educators, and consumers build healthier diets. As we are experiencing epidemic rates of overweight and obesity, the online resources and tools available at  aim to empower healthier lifestyle, food, and physical activity choices for all stages of life.
The tool allows users to quickly look up in-depth info about foods as well as specific diet and activity tracking and analysis over time, as well as weight management. SuperTracker even personalizes recommendations for diet and physical activity.
Customizable features such as goal setting, virtual coaching, weight tracking and journaling are available. Consumers can measure progress with comprehensive reports ranging from a simple meal summary to in-depth analysis of food groups and nutrient intake over time.
Familiarize your store or brand with the new USDA SuperTracker; being able to tie this valuable tool in with messages in your store will ultimately help business and increase your credibility as a health information provider as well as add some consistency for consumers.
In the coming months the USDA is set to promote the following consumer messages:  Drink Water Instead of Sugary Drinks; Make at Least Half Your Grains Whole Grains; and Avoid Oversized Portions. Keep an eye out for these and coordinate with in store promotions, end-caps and even educational store tours.