Welcome to SG|B2B

Articles
October 10, 2008

Welcome to SG|B2B

My objective when I first started writing The Lempert Report was simple: to build a knowledge bridge between consumers and the food industry; and that objective continues with the launch of our new B2B portal on SupermarketGuru.com. This area is protected and limited to only those in the food industry. You may be asked to re-register if you have not visited us recently, but that will only take a minute - and the benefits are valuable. Each day (Monday thru Friday) we will post a lede story in this area that I promise, will make a difference in the way you see the food world and shoppers. Immediately below are links to what we feel are the top 5 stories of the day. In the area below that are our regular columns: Monday - Health & Wellness, Tuesday - Food Sense (Sustainability), Wednesday - Xtreme Retail (Technology), Thursday - Consumer Panel Reporting and Friday - Economy & Spending. We will also offer you features that are not available elsewhere - including a weekly look at how our climate is affecting our food supply. SG|B2B will be a companion to the daily food news reports you currently read...bringing more consumer insights to the headlines. The Lempert Report videocast on marketing analysis, issues & trends will be uploaded on this page in the top right, and our weekly New Products Hits & Misses are located in the same column on the bottom. My hope is that our commentaries and columns will offer you keen and valuable insights that you can use to improve your business -whether you be a retailer or CPG brand.

My objective when I first started writing The Lempert Report was simple: to build a knowledge bridge between consumers and the food industry; and that objective continues with the launch of our new B2B portal on SupermarketGuru.com.

This area is protected and limited to only those in the food industry. You may be asked to re-register if you have not visited us recently, but that will only take a minute - and the benefits are valuable.

Each day (Monday thru Friday) we will post a lede story in this area that I promise, will make a difference in the way you see the food world and shoppers. Immediately below are links to what we feel are the top 5 stories of the day. In the area below that are our regular columns: Monday - Health & Wellness, Tuesday - Food Sense (Sustainability), Wednesday - Xtreme Retail (Technology), Thursday - Consumer Panel Reporting and Friday - Economy & Spending. We will also offer you features that are not available elsewhere - including a weekly look at how our climate is affecting our food supply. SG|B2B will be a companion to the daily food news reports you currently read...bringing more consumer insights to the headlines.

The Lempert Report videocast on marketing analysis, issues & trends will be uploaded on this page in the top right, and our weekly New Products Hits & Misses are located in the same column on the bottom.

My hope is that our commentaries and columns will offer you keen and valuable insights that you can use to improve your business -whether you be a retailer or CPG brand.