What’s Trending in Food Videos: The Hot Wings Challenge

We want to help you keep up to date in this new series where we feature weekly a hot food video!

Food videos are hugely popular these days! And we here at SupermarketGuru feel retailers and brands can learn a lot about shoppers, particularly Millennials, from these trending videos. We want to help you keep up to date in this new series where we feature weekly a hot food video! 

Last time we checked, this video, posted by the REACT channel, had 6,040,719 views! It’s a hilarious demonstration of people being fed spicy chicken wings with a glass of milk beside them, but they are prohibited from taking a drink. We know there’s a trend in videos that show people eating, so this is not a surprise. Watch how things get really intense in this video as the wings get hotter! 

Click here to watch Adults vs. Food - Hot Wings Challenge.