Find out what the Cornell Food and Brand Lab study discovered
A Cornell Food and Brand Lab study shows that when stressed out females were asked to wait for another person in a messy kitchen -- with newspapers on the table, dishes in the sink, and the phone ringing – they ate twice as many cookies compared to women in the same kitchen when it was organized and quiet. In total they ate 53 more calories from cookies in 10 minutes time.
The lead author Lenny Vartanian, PhD., says that he suspects the same would hold with males. He is quoted as saying that “being in a chaotic environment and feeling out of control is bad for diets”.
And while the results seem logical and for many of us personal, it sheds new light on just why the on-line meal kit phenomenon keeps growing, and why supermarkets better jump on the offering.
These pre-portioned meal kits have been credited with adding unique recipes, convenience, portion control and value to mealtime – but this new study may well offer one of the most compelling reasons that we at The Lempert Report predict that this trend will grow and recommend that supermarkets jump on the trend – tranquility.
Many past studies have shown how preparing and cooking foods can be relaxing after a stressful day of work, but as our daily work life continues to speed up and become more complex, even the simple acts of dicing, chopping, washing and preparing might be too taxing, especially for those Millennial’s who were used to living by themselves and now getting married or living with another in what often times might be a kitchen that is a bit too small for two.
It’s time for us to think of selling and building meal kits more holistically – taste, convenience and serenity.