Food Companies Cutting Calories

Under pressure to address the obesity epidemic, back in 2010 sixteen companies pledged to reducing 1.5 trillion calories from their products by 2015.

We recently told you about retail giant Walmart stepping into the weight loss world, but they are not the only ones addressing this countries battle against the bulge. Working on the root of the problem, sixteen top food and beverage makes have announced that they have met their pledge to slash 1.5 trillion calories from the U.S marketplace. Under pressure to address the obesity epidemic, back in 2010 the companies pledged to reducing 1.5 trillion calories from their products by 2015. This was also in connection with First Lady Michelle Obama’s Partnership for a Healthier America. The sixteen companies make up what is called the Healthy Weight Commitment Foundation, and they are Bumble Bee Foods, Campbell Soup Company; ConAgra Foods; General Mills, Kellogg Company, Kraft Foods, Mars, McCormick & Company, Nestle USA; PepsiCo; Post Foods/Ralston Foods, Sara Lee, The Coca-Cola Company; The Hershey Company; The J.M. Smucker Company; and Unilever. And how are there calorie changes realized in the products? The group says its calorie cutting progress came in food formulations, more low- and zero-calorie and controlled-portion options, as well as marketing investments in these products. Food companies determine what products are available and how each is marketed, With food companies addressing the problem and taking responsibility for WHAT they deliver to consumers we see this as the first of many positive steps towards fighting obesity.