Gen Z is Done Drinking

The Lempert Report
October 21, 2022

Phil: Talking about the opposite of reckless, Generation Z is giving up drinking, and one of the reasons that they're giving up drinking is, you know, according to this new report that would came out in media posts, people are very concerned that now with iPhones and all kinds of mobile devices that you get drunk, somebody takes, you know, a video, video of you drunk puts it up and it's there forever. And maybe you got drunk when you were 16 or 17, but now you're looking for a job when you're 30 and all of a sudden this video comes up there. But there's a lot more to it that this demographic is also more concerned about health and wellness, which is why they're, you know, giving up drinking, a lot of declines. The only thing that's up are distilled beverages, but beer and wine and hard seltzers are down. But what are they doing, Sally, instead of drinking?

Sally: Well, it's interesting, Phil, Gen Z, you know, and we're also talking about millennials, but we're talking about Gen Z mostly. They drink less than any generation that we've ever had. And one of the things that we're seeing is that they're moving, they're moving towards cannabis products that are becoming legal in so many states. So they're drinking CBD drinks that don't have the carbs, the calories and come from something natural. So they feel better about that. They feel that that's better for their health and safer for them. They're drinking energy drinks, you know they're just a healthier more mindful generation it seems like. And alcohol is not their first choice.

Phil: So bottom line is Cheech & Chong were right.