General Mills is trying out a new subscription service targeting Millennial Women
General Mills is trying out a new subscription service targeting Millennial Women. It's a snack box subscription service called Nibblr that offers four small boxes of various snacks for $6. The boxes are packaged individually in sealed trays, and feature anything from nuts, fruits, and chocolates with such flavors as curry, chili pepper and chai. Once delivered, consumers can rate them and future shipments are tailored to specific tastes.
The idea for this actually came from a popular UK service called Graze.com that opened US operations earlier in the year and now has more than 55,000 customers.
If this service fulfills it's high expectations, supermarkets should look to offer their own subscription model. Perhaps pre-packaging a variety of goods under one theme, say snacks, or treats or meal plans. Customers could order online and then offer feedback online. It certainly appeals to the modern consumers need for efficiency and in this digital world it still keeps customers committed to a certain store.
We'll see how successful Nibblr becomes, but if it's anything like it's UK model, it's just what customers are looking for.