The Earth Day Network and the Yale Program on Climate Change Communication found that more than half of Americans are willing to eat more plant-based foods.
The majority of these people do not discuss the issue and even more alarming they are not making the connection between food and global warming.
The report, titled Change and the American Diet, showed that the vast majority (94%) of US consumers are willing to eat more fruit and vegetables, with six in ten (62%) saying they are “very” willing.
But here is the problem, these surveyed shoppers underscore that there is a lack of information about the environmental impacts of their food choices.
Another important finding was that the perceived cost of vegan products hinders US consumers from trying more plant products. Half (49%) believe that a meal with a plant-based main course (fruit, vegetables, meat/dairy alternatives) is more expensive than a meat-based main course (beef, chicken, fish, etc.).
Only 14% think a plant-based main course is less expensive. 63% would be willing to eat more plant-based foods in place of meat if the prices were lower than meat.