What Puerto Rico's Grocers Just Taught Me About the Future of Food Retail & What the 2026 BBQ Season Is Really Costing

The MIDA Consumer X-Ray 2026 is a warning shot for every supermarket operator in America — here's what the data says. And talking data: two major surveys, three data sources and one clear BBQ message.

Manuel Reyes Alfonso, MIDA’s Executive VP, put it perfectly: “The psychology of uncertainty is changing how people shop — not because they can’t spend, but because they think they shouldn’t.” READ The Lempert report on Substack