Will Food Trucks Help Apple Pay?

The latest to try out this new technology was San Francisco-area food trucks Tacos El Tuca and Lil Burma.

When Apple Pay launched, it was done so with the usual Apple flair. But yet, despite being one of the most marketed digital wallets in the US, that has yet to translate to actual usage. According to recent Gallup analysis, nearly two-thirds (65%) of consumers are at least somewhat familiar with Apple Pay. Awareness among current digital wallet users jumps to 78% and is highest (89%) among current Apple Passbook users. But only 21% of iPhone customers actually use Apple Pay, and iPhone represents just half (48%) of the smartphone market. Furthermore, only 6% of consumers surveyed by Gallup say they are very likely or likely to start using Apple Pay in the next 12 months. 

So, in a recent attempt to boost consumer usage Apple Pay partnered with credit-card reader provider PayAnywhere, which serves 300,000 locations in the US. PayAnywhere, is a mobile credit-card reader with Apple Pay built in, it accommodates card swipes, dips (for newer credit cards that are microchipped), and contact-less Apple Pay transactions. 

The latest to try out this new technology was San Francisco-area food trucks Tacos El Tuca and Lil Burma.  And for anyone who frequents a food truck, there are a few things that can be frustrating, for example, digging around for cash and long lines, so is Apple Pay the answer?!  The security and convenience for customers would seem like a major plus, and then the ease of use would mean that valuable seconds could be shaved off a customers wait time and could make a big difference in reducing long lines. Both reasons seems like decent ones for merchants like food trucks to adopt the technology. 

If this does take off, supermarkets take note. Any way for customers to convenience customers and speed up check out lines is worth pursuing!