FORBES DoorDash Wants Instacart. It’s A Battle Over Dinner, Not Delivery.

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November 02, 2026

FORBES DoorDash Wants Instacart. It’s A Battle Over Dinner, Not Delivery.

Last Thursday DoorDash agreed to buy Instacart for about $17 billion. Most of the coverage will focus on grocery market share and the antitrust fight, for anyone running foodservice inside a supermarket, the bigger story is dinner.

READ Phil's column on Forbes