Here are new fast, tech-y ways to pull shoppers into stores and be part of families’ holiday memories.
Easter’s early arrival this year means supermarkets needed an early jump into this major food day. It’s too late to emulate chains like ShopRite, which run notable programs that repeat each year - they reward purchasers of $400 in merchandise over six weeks with a free ham, turkey breast or other center-plate protein.
Yet there’s still time to add some laugh-inducing, family-friendly pop to the holiday – even now, 10 days ahead of the big day. The Lempert Report suggests a few feasible ideas that could help customers associate your stores with the making of fun memories, not just the acquisition of food.
Integrate mobile into the marketing and festivities to differentiate from traditional events – to more fully engage the already significant share of Easter shoppers tied to their devices for holiday purchasing. A new survey by the National Retail Federation Foundation Retail Insight Center reveals that 21.4 percent of smartphone owners will use their cells to research products and/or compare prices, and 13.5 percent will buy items on them for the holiday. Nearly one-fourth of tablet owners (24.9 percent) will use these devices to research products and/or compare prices, and 16.6 percent will buy Easter items via their tablet.
Therefore, TLR feels events like these could help give retailers a lasting edge:
Easter is bigger this year, so the opportunities are greater. According to NRF statistics, shoppers will spend more than $5.3 billion on Easter food, up from last year, and more than $2.2 billion on candy, about the same as in 2014.