Time to Hop on the Twitter Train, or has it already passed?

Articles
July 09, 2009

Time to Hop on the Twitter Train, or has it already passed?

“Follow me on Twitter!” Who hasn’t heard it before? And for that matter, who isn’t “Tweeting?” And for good reason, as Twitter is much more than just an instantly updated, 140 character limit, networking ‘soapbox.’ The microblogging service has actually produced tangible results for both individuals (i.e. Demi and Ashton) and businesses alike, and it’s time for the food world to embrace it. Take Whole Foods for example, whose main Twitter account has just under 1,000,000 followers - we are talking one million people receiving instant updates about all things Whole Foods all day long! This may seem excessive to some, but when you check out Whole Foods ‘tweets’ they are full of valuable content including new product updates and specials, links to articles on their site and answers to consumer questions. This type of instant feedback makes shopping at Whole Foods an even more personalized and pleasant experience than it already is, which is sure to attract even more customers. Whole Foods claims not to have tried to monetize their Twitter presence but this is certainly not the case for the small New Orleans based company, “Naked Pizza” who has been tweeting for just under four months with approximately 5,000 followers. Co-founder Jeff Leach reports that his company has experienced a sustained 20 percent increase from its Twitter presence. During a one day advertising Twitter “campaign” in June, Leach attributes 69 percent of his sales as a direct result of his tweets. Clearly there is something to be said about this Twitter phenomenon. We have learned a lot tweeting ourselves – we now enjoy almost 5,000 followers and use the service to let our followers know when we upload our videos or to call out other important information. If you haven’t signed up yet…it’s time! Here are a few tips for improving your Twitter presence.

“Follow me on Twitter!” Who hasn’t heard it before? And for that matter, who isn’t “Tweeting?”  And for good reason, as Twitter is much more than just an instantly updated, 140 character limit, networking ‘soapbox.’  The microblogging service has actually produced tangible results for both individuals (i.e. Demi and Ashton) and businesses alike, and it’s time for the food world to embrace it.

Take Whole Foods for example, whose main Twitter account has just under 1,000,000 followers - we are talking one million people receiving instant updates about all things Whole Foods all day long!  This may seem excessive to some, but when you check out Whole Foods ‘tweets’ they are full of valuable content including new product updates and specials, links to articles on their site and answers to consumer questions. This type of instant feedback makes shopping at Whole Foods an even more personalized and pleasant experience than it already is, which is sure to attract even more customers.  

Whole Foods claims not to have tried to monetize their Twitter presence but this is certainly not the case for the small New Orleans based company, “Naked Pizza” who has been tweeting for just under four months with approximately 5,000 followers.  Co-founder Jeff Leach reports that his company has experienced a sustained 20 percent increase from its Twitter presence. During a one day advertising Twitter “campaign” in June, Leach attributes 69 percent of his sales as a direct result of his tweets. Clearly there is something to be said about this Twitter phenomenon.

We have learned a lot tweeting ourselves – we now enjoy almost 5,000 followers and use the service to let our followers know when we upload our videos or to call out other important information. If you haven’t signed up yet…it’s time! Here are a few tips for improving your Twitter presence.

Your user name should be the name of your business or store - something easy to remember, and use your most widely recognized logo. It’s not about being “cute,” it’s about people being able to know exactly who you are and what you offer.

Advertise in your ads and store that you are on Twitter, and ask customers to join to receive updates and promotions immediately.

When you tweet, make it worthwhile for the follower. Let customers know when you have received new fresh produce, items that you have ordered in limited quantity and even what’s on sale to create a buzz and a “need” to visit the store.

Tweet about in store events. Again this creates a buzz about the store and ‘subliminally’ attracts customers.

Post links to coupons and recipes that include your stores private label foods. 

You can even create separate Twitter accounts for the different sections of the store. Make sure all of the names are formatted the same and include the name of the store. e.g. MikeProduceXGrocery and AlexSeafoodXGrocery. This will allow for more specific tweets and personalized feedback.

Happy Tweeting! And don’t forget to add me - PhilLempert on Twitter!