Today's Abstract January 2009

Facts, Figures, & the Future (F3) e-Newsletter provides the latest consumer data, facts, figures, and trend information. Today's issue features, Chocolate candy shows a crack in its sweet tooth, Yogurt revels in its new form, Will men’s hair care catch its wave?, and more. Few categories match candy for its level of household penetration (97.3%), the percentage of households that are repeat buyers during a year (96.7%), or the number of purchase occasions in a 12-month period (18.9). Nearly irresistible to many shoppers, and shown in-line, on seasonal displays and at checkout stands, candy is shown prominently on most shopper visits to the store. Because it is also relatively low-ticket, it garners many impulse sales, especially around Easter, Halloween, Thanksgiving and Christmas. Those historic positive trends aside, chocolate candy, which is by far the largest component of the candy aisle, is showing a crack in its sweet tooth lately. Rounding out this issue of F3, yogurt leads shoppers to many aisles beyond its home, and though loyalists still buy the old iconic brands of mens’ hair care, they are widely outnumbered by today's men of many age groups who want great looks defined by the women in their lives, salon stylists and fashion leaders.

Facts, Figures, & the Future  (F3) e-Newsletter provides the latest consumer data, facts, figures, and trend information. Today's issue features, Chocolate candy shows a crack in its sweet tooth, Yogurt revels in its new form, Will men’s hair care catch its wave?, and more. 

Few categories match candy for its level of household penetration (97.3%), the percentage of households that are repeat buyers during a year (96.7%), or the number of purchase occasions in a 12-month period (18.9). Nearly irresistible to many shoppers, and shown in-line, on seasonal displays and at checkout stands, candy is shown prominently on most shopper visits to the store. Because it is also relatively low-ticket, it garners many impulse sales, especially around Easter, Halloween, Thanksgiving and Christmas. Those historic positive trends aside, chocolate candy, which is by far the largest component of the candy aisle, is showing a crack in its sweet tooth lately.

Rounding out this issue of F3, yogurt leads shoppers to many aisles beyond its home, and though loyalists still buy the old iconic brands of mens’ hair care, they are widely outnumbered by today's men of many age groups who want great looks defined by the women in their lives, salon stylists and fashion leaders.

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