Kraft Heinz announced it’s selling control of its North American coffee business to private equity firm One Rock Capital Partners at an enterprise value of $650 million

Over the next three years I expect more micro-roasters and regional brands to make it onto supermarket shelves, charging more for coffee that’s clearly better, and I expect Maxwell House, Folgers, Dunkin’ and the rest of the mainstream pack to keep ceding share and customers to them.

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